Established in 2021, Brandman Retail Limited distributes international sports and lifestyle brands. The company operates through four key pillars: distribution, licensing, retail, and e-commerce. It is committed to innovation, customer centricity, and sustainability. The company operates Exclusive Brand Outlets (EBOs) in northern India, including cities like Ahmedabad, Ambala, Dehradun, New Delhi, Jalandhar, Bathinda, Gurugram, Lucknow, and Noida. Each store meets the License Grantee's standards and primarily represents the New Balance brand under a non-exclusive distribution agreement. The company operates two MBOs called "Sneakrz" in Bhatinda and New Delhi and 11 EBOs. The company holds non-exclusive distribution agreements to ensure a diverse, high-quality product range for customers. They sell online through Flipkart, Ajio, and Tata Cliq, fulfilling monthly orders.