Incorporated in 2005, C K K Retail Mart Limited is engaged in the distribution of packaged agro-commodities like sugar, rice, pulses, ghee, etc. along with packaged products such as milk powder and soft drinks (carbonated as well as fruit based). Product Portfolio: The company offers agro-commodities and carbonated soft drinks through a “Farm-to-Fork” approach. Its agro products include sugar, lentils, pulses, and rice, under brands like Braunz and Jivanam. The company’s soft drinks—like Jeera and Lemon Soda. In April 2025, the company launched "Fruitzzzup", a fruit pulp-based juice brand. It follows two distribution models; 1. Three-tier distribution model where it supplies products to stockists who then distribute to distributors, and 2. direct to distributors model.