House of Manohar (HOM) originally started as two separate proprietorship firms i.e. Manohar Lal Jaigopal Agro Industries and S.S Agro India, later merged as Shree Dhanlaxmi Flour Mills Private Limited, then renamed to SSMD Agrotech India Private Limited. SSMD Agrotech India Ltd is engaged in the manufacturing, trading, and repacking of a wide array of high-quality agro-food products. The company operates under four brands: Manohar Agro, Super S.S., Delhi Special, Shri Dhanlaxmi Its product portfolio include Puffed Rice, Ramdana (Cholai), Gram Flour, Matar Flour, Chana Dal, Idli Rava, Rice Powder, and several by-products of Chana Dal like Chana Chilka, Chana Churi, Chana Khanda, and Chana Sattu. The company primarly sells products through a network of distributors across Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand. Additionally, it also sells products directly to consumers (D2C) through micro manufacturing unit. It has 3 manufacturing facilities and 1 D2C dark stores.