Fractal Industries is a full-service garment manufacturing and supply chain company. The company designs, source, and manufacture garments, and provide end-to-end warehousing and logistics services to e-commerce platforms like Myntra, Ajio, and Flipkart. The company operate across India and focus on producing fast-moving, high-quality apparel for online marketplaces. It also offer support services such as Product & order management, Inventory and return handling, Integrated logistics, Data analytics, Multi-channel sales support, and Order anomaly detection. Business Models: Outright Sale of Garments The company manufactures garments and sell them in bulk to e-commerce platforms like Myntra or Flipkart. Once sold, the platform owns the products and handles sales to customers. The platform handles warehousing, order delivery, and returns. PPMP Model (Pure Play Marketplace) It design and manufacture garments under the marketplace’s brand name (e.g., Myntra’s in-house labels). The company handle everything — from forecasting and manufacturing to warehousing and delivery. Orders are shipped within 48 hours and follow the platform’s packaging and shipping guidelines. Direct Sale – Own Brand Manufacturing The company have launched its own apparel brand “7ate9”(from May 26, 2025). Under this model, it will sell directly to customers through e-commerce platforms, manage own inventory, and handle all aspects of order fulfillment and customer service. It has a manufacturing facility in Mumbai with a monthly production capacity of over 3,00,000 garments and also has warehouses in Gujarat, Maharashtra, Haryana, West Bengal, and Karnataka.