Incorporated in 2007, Priority Jewels designs, manufactures, and sells diamond-studded gold and platinum fine jewellery. It offers a variety of daily wear jewellery products, like rings, earrings, pendants, neckware, bracelets, and occasion couture jewellery. The company sells products to independent jewellers and jewellery chains in India and globally, like CaratLane Trading Pvt Ltd, Kalyan Jewellers, Reliance Retail, Malabar Gold & Diamonds, Thribhovandas Bhimji Zaveri Ltd, and Senco Gold Ltd. As of June 30, 2026, it has served over 200 customers, including 125 independent jewellers and 53 jewellery chains. The company has a strong market presence across 21 states and 3 union territories, and exports products to 13 countries, including the United States of America, UAE, Hong Kong, and Norway. It has two jewellery manufacturing facilities in Mumbai across 19,008.79 square feet.