Incorporated in 2020, Jay Ambe Supermarkets Limited is engaged in the business of trading of FMCG material, grocery, Home Textile, Home Décor, Cloths, or Apparels, Toys, Gift Articles, Footwear and other house hold items, via supermarkets. The company operates retail marts through a franchise model, allowing franchisees to sell products under its brand name in exchange for an initial fee and annual licensing fees. City Square Mart, a brand of Jay Ambe Supermarkets Private Limited, started in August 2018 in Kudasan, Gandhinagar. In six years, it expanded to 17 stores across Gujarat. Products: FMCG Food and Non-Food items Packed and Loose Groceries Household and General Merchandise Consumer Durables Luggage and Home Textiles Men, Women, and Kids Garments Footwear, Gift Articles, Toys, Stationery Imitation Jewellery, and more As on March 31, 2025, the company has a dedicated workforce of 132 employees of which 115 employees spread across various locations are permanent employees while 17 employees are outsourced from security agencies.