Incorporated in 2018, SMR Jewels Limited is engaged in the design and distribution of Designer Heritage Jewellery. The company’s portfolio also includes Nature-Inspired Jewellery, reflecting designs influenced by flowers, leaves, vines, animals, and seasonal motifs, and Traditional Jewellery, comprising Jadtar, Meenakari, Polki, and Bridal & Festive collections. These creations cater to diverse preferences, from ornate heritage sets to contemporary designs for weddings and festivals. SMR Jewels does not own a manufacturing facility but outsources production to skilled artisans and craftsmen, while conceptualization and design are managed in-house. Its clientele includes reputed jewellers such as HSJ, Rokde Jewellers, WHP, JOSCO Jewellers, Kalamandir Jewellers, Vaibhav Jewellers, and D. P. Abhushan Limited. As of , March 31, 2026, the company employed 23 permanent staff members supported by a broader network of artisans and job workers.